Tanja Schneider
Associate Professor, Head of Section
Department of Technology, Management and Economics
Technology and Business Studies Division, Human-Centered Innovation Section
Produktionstorvet
Building 424 Room 231
2800 Kgs. Lyngby
Danmark
Science and Technology Studies (STS) Social Studies of Markets Valuation Studies Critical Data Studies Food Studies Ethnography Digital Health Governance and accountability
Tanja Schneider is Head of the Human-Centred Innovation Section at the Technical University of Denmark (DTU) and Associate Professor of Science and Technology Studies (STS). She is also Research Affiliate at the Institute for Science, Innovation & Society (InSIS) in the Department of Anthropology at the University of Oxford. Tanja's resesearch is situated at the intersection of STS and economic sociology/market studies. Her primary research interest centres on how agency, accountability and autonomy are reconfigured in a digital society. Her research spans topics as diverse as the neuro-turn in the social sciences and humanities, digital activism, market-making and valuation practices, sustainable food consumption, digital health, and FoodTech and the financialisation of innovation. Tanja is first editor of Digital Food Activism (2018), a groundbreaking edited volume that investigates how digital media technologies are transforming food activism and consumers' engagements with food, eating, and food systems, which has significantly contributed toinitiating a new subfield of food studies – digital food studies. Between 2020 and 2024 Tanja was Principal Investigator of a Swiss National Science Foundation funded research project entitled FoodCoach. Together with an interdisciplinary team spanning computer science, information studies and Science and Technology Studies at ETH Zürich and the University of St. Gallen and project partners in South Korea, she studied the societal implications of dietary monitoring and intervention. Tanja's current book project, Venture Food, explores the valuation of FoodTech innovations, including plant-based milk and meat alternatives, and shows how sustainability frameworks are mobilized to make these innovations valuable to investors and other stakeholders. Her research has been published in Science, Technology & Human Values; Science as Culture; The Sociological Review, Journal of Cultural Economy; BioSocieties; Information, Communication & Society; Geoforum; Journal of Consumer Culture; Consumption, Markets & Culture; Health Sociology Review; European Journal of Marketing; and Journal of Marketing Management. Tanja also has experience with co-editing special issues in the Journal of Cultural Economy (forthcoming), European Journal of Marketing (2018) andBioSocieties (2015).